Brodie, Richard: How Ideas Travel
The Virus of the Mind
The developing field of science called the science of memetics is based on evolution, studies memes: how they interact, replicate, and evolve. The biological definition of a meme is a basic unit of cultural transmission. The psychological definition of a meme is a unit of cultural heredity analogous to the gene, the internal representation of knowledge. A working definition of a meme is a unit of information in a mind whose existence influences events such that more copies of itself get created in other minds. “The Virus of the Mind” is a book devoted to the study of memetics and memes and was written by Richard Brodie, who also was a writer of the first version of Microsoft Word. He was our guest for this edition of Radio Curious that was originally broadcast in July of 1996. We began when I asked him what is the importance of studying memetics.
Richard Brodie recommends “The Lucifer Principle: A Scientific Expedition into the Forces of History” by Howard Bloom.
Originally Broadcast: July 31, 1996
Podcast: Download
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